Bottegacinema, a video production company formed in 2002 in Florence, designs and produces TV commercials, corporate films, documentaries and audio-visuals. From the outset it proved to be the winning combination of creativity and experience gained over the last thirty years by Paolo Pratesi in advertising direction and communication (winner of numerous international awards, including a Golden Lion at Cannes and a Clio award in New York) and Tommaso Pratesi as technical expertise in computer graphics. Bottegacinema is capable of following each project through all its phases, from production planning to its full completion, post-producing all subsequent editing, computer graphics, and 2D/3D animation processing. Its ability to produce projects internally, from creativity to the finished film, limits organizational and financial losses, thereby streamlining processing times.