Ariston launches the new ‘Primos’ heat pump in the Australian market with a video conceived and produced by Bottegacinema.

Bottegacinema presents its latest project for Ariston, focused on the ‘Primos’ heat pump. This innovative product, designed for maximum efficiency and sustainability, is now showcased through a dynamic and engaging video, created using 3D modeling and animation.

Our team meticulously recreated the product in 3D, showcasing not only the aesthetic design of the heat pump but also its materials and internal structure. The 3D animation technique allowed us to ‘step inside’ the product and reveal, in detail, how its key components work, highlighting its advanced technology and the innovative solutions designed to ensure optimal performance in any situation.

The video, which combines 3D scenes with stock footage, is enhanced by animated infographics that highlight the key strengths of ‘Primos,’ such as energy efficiency, innovative design, and superior performance. These visual and informational elements have been carefully designed to clearly and immediately convey the product’s benefits, making the video not only engaging to watch but also highly informative.