Imetec-Tenacta Chooses Bottegacinema to Create the New Scaldasonno Adapto Video

Imetec https://tenactagroup.com/it/ is an Italian company founded in 1974, specializing in the production of small household appliances for personal care, home, and kitchen. The company is especially known for developing innovative products that enhance everyday comfort, such as electric bed warmers, one of the brand’s flagship products.

For the market launch of the new Scaldasonno Adapto, the Imetec-Tenacta group chose Bottegacinema to develop the creative concept and produce an effective and visually engaging video.

The video opens with an animation showcasing the “Scaldasonno” in 3D. The camera rotates around the product, emphasizing the soft and comfortable design of the fabric. It illustrates how the Scaldasonno perfectly fits the bed, with a visual sensation of warmth and comfort. The carefully crafted edges and the product’s ease of use are highlighted.

The following scenes focus on the product’s advanced features. Through animations, the adjustable heat settings, digital controls, and safety functions, such as the auto-shutoff system, are demonstrated. An animated diagram illustrates the even heat flow across the “Scaldasonno”, ensuring constant and customizable warmth.

Next, the video shows the use of the “Scaldasonno” in a home setting. Visual effects highlight the immediate comfort, with soft lighting and a sense of relaxation that envelops the environment.

The video concludes with a shot of the product that emphasizes the nighttime well-being provided by the Imetec “Scaldasonno”. The company logo appears at the end, accompanied by calming music that reinforces the idea of comfort and technology.