Bottegacinema wins the bid to produce 5 Ferrero Kinder Chocolate commercials

The production of the commercial for Ferrero, Kinder Let’s Story, the new Kinder app accessible by scanning a QR code on the packaging of the famous chocolate bars, was an extraordinary endeavor involving an international team of professionals. This article takes you behind the scenes, revealing the details of the work done to create a unique and engaging visual experience.

A Special Bond: Parent and Child

At the heart of the Ferrero commercial is a touching story that celebrates the bond between parent and child. Director Matteo Sironi made a deliberate choice: the video game itself is designed as a shared experience, capable of connecting different generations through fun and technology. The scenes depict moments of connection and playfulness, emphasizing the importance of family relationships.

Different Settings and Actors for a Global Audience

One of the most complex aspects of production was adapting the commercial for a worldwide audience. Each geographical region required its own set and specifically chosen actors to ensure that the message was culturally relevant and authentic. This involved creating different settings with unique atmospheres. The filming primarily took place in a living room setting, but not exclusively. One shooting day, for example, was dedicated to shooting in a train station near Florence, inside a passenger car.

Shooting

The shooting was conducted with a cinematic style, using advanced techniques to capture every detail with precision. Stefano Morcaldo, the director of photography, meticulously crafted the lighting to create a warm and welcoming atmosphere.

Editing and Post-Production

The editing process was crucial in bringing together the various scenes to create a smooth, engaging narrative. The carefully chosen soundtrack further enhanced the visual experience, making the commercial memorable. With both television and digital viewership in mind, the production required the creation of 160 masters with different formats and cuts.

Conclusion

Creating this commercial was a fascinating journey that required the collaboration of talent from around the world. Video editors used cutting-edge software to enhance image quality. The final result is a commercial that not only promotes an innovative video game but also celebrates family bonds and the joy of shared play. A true example of how technology and creativity can come together to create something truly special.