Ariston Project: Innovation and Comfort

Ariston is a world leader in the thermal comfort sector. It has recently completed a project to produce a digital catalogue dedicated to their products making photo and video shoots. Ariston has relied on Bottegacinema for this production that is aimed at their new water heaters, boilers and heat pumps.

Location and setting

The shooting took place in Monsummano Terme in a beautiful modern villa immersed in the heart of the Tuscan countryside. This location provided a perfect backdrop to highlight the elegance and efficiency of Ariston products. The scenes were shot both outside taking advantage of natural light and inside the villa with its large spaces to create an ideal atmosphere.

Details of the Shooting

The project took about a week of intensive shooting with six actors on set. Every detail has been carefully taken care of to ensure the Ariston products were presented at their best. The interior scenes showed the installation and daily use of water heaters, boilers and heat pumps, highlighting their ease of use and energy efficiency. The outdoor scenes also underline how Ariston products integrate their selves perfectly into any living environment.

Editing and post-production

The editing and post-production work finally provided a 360° Ariston group view thanks to the realization of 3D renderings composed subsequently with the filming and photographic shots. Thanks to the use of products, mock-ups designed in 1:1 scale composed in a particularly realistic way of 68 shots and 19 videos.

Innovation and Sustainability

Ariston water heaters, boilers and heat pumps represent technological and sustainable innovation. They were designed to offer maximum comfort with minimum environmental impact. With this shooting Ariston continues to demonstrate its commitment to innovation and sustainability offering solutions that improve the life quality and respect our planet.

CREDITS:
Photographer: FRANCESCO BEDINI
Executive Producer: TOMMASO PRATESI
Producer: ZOE GIUDICE
Line Producer: BEATRICE TUFI
Art direction: MARIA ANTONIETTA MEGNA
Styling: SUSANNA FABBRUCCI
Make Up Artist: GIULIA CRESCI