Behind the scenes of the Nutella&Go TV commercial!

The shooting for Nutella&Go’s new commercial for the US market took place in two very special locations: a middle school and a kitchen recreated inside a laying theatre. This mix of settings has allowed us to create an engaging and authentic narrative. It is able to capture the attention of a diverse audience.

Middle School: A Dive into Everyday Life

The first part of the shooting took place in a middle school transformed into a film set where students were involved in scenes that represent moments of everyday life. The young people were very enthusiastic to participate and they helped to create an atmosphere of authenticity and spontaneity.

Kitchen in the Theatre: A Family Experience

The second part of the shooting took place in a kitchen recreated inside a theatre. This set has been carefully built to recreate a warm and welcoming environment where the family is the undisputed protagonist with the aim of showing how Nutella&Go! can be an integral part of the little daily pleasures. The filming in theatre allowed to play with lights and shadows creating spectacular visual effects aimed at enhancing the potential of the product.

A Message of Sweetness and Sharing

The spot aims to convey a message of sweetness and sharing. The chocolate is a symbol of pleasure and conviviality ant it is presented as an element that unites people, both in everyday moments and special occasions.

The shooting of this commercial was an exciting challenge for the whole team. Thanks to the combination of different locations and the participation of people of all ages.

CREDITS:
Agency: FERRERO PUBBLIREGIA
Director: DANAE MAURO
Dop: STEFANO MORCALDO
Executive Producer: TOMMASO PRATESI
Producer: ZOE GIUDICE
Line Producer: BEATRICE TUFI
Art Direction: MARIA ANTONIETTA MEGNA
Styling: SUSANNA FABBRUCCI
Mua: GIULIA CRESCI