Lavazza is engaged in a new project for the Vending channel


Lavazza attributes to the Vending channel an extremely relevant role in its development strategy, with the aim of offering the consumer at any time of the day and wherever it is, the guarantee of a quality espresso. For this reason, from today it further expands its offer on the channel by presenting the new iTierra! Bio Organic Intenso blend in beans and the new Lavazza Blue Maestro Touch free standing capsule machine. With these two new launches, the company reaffirms its commitment to sustainability and innovation.
And it is to underline this commitment that Bottegacinema has made three videos to entertain the consumer while waiting to taste his coffee.
During the preparation of the mixture and the dispensing of the selected product, the customer will have the opportunity to see videos with shots of distant landscapes and plantations, where the harvest is still done by hand and where nature and the traditions are respected to create a quality product, with hints enclosed in a full-bodied and precious drink.

House Production: BOTTEGACINEMA