Graff Faucets: Art Of Bath

Off

GRAFF is globally recognized for its trend-setting products and unique vision. Supported since 1922 by extensive plumbing and hardware manufacturing experience, GRAFF has positioned itself at the forefront of design creating designer-based collections for the luxury market.

GRAFF decided to commission to Bottegacinema the making of a promotional video, entrusting him with the production of a video that could highlight the concept of shower and taps as something that constitutes not only a useful and necessary object, but a real artwork. The result of the most careful planning, as well as ideal for superior comfort, it guarantees quality, efficiency and excellent finishes.

A beautiful, elegant and sophisticated woman enters an art gallery. It is a modern gallery, with essential white lines, few objects, basically sculptures on pedestals. Few people are in the gallery. The woman proceeds with an absorbed expression, observing the various works of art. Then she freezes, she sees something in the front room that kidnaps her.

As if the woman is absorbed in an idyllic dream, she notices a chrome ring and shortly after an entire shower appears in the gallery. Dreamily, she gently begins to take off herself first the trench coat, then the blouse and finally the shoes. She melts her hair that she was holding in a bun and then arranges herself in the shower, trying out the comfortable water’s jet. In a wide shot, the woman is taking a shower: she herself, and the bathroom in which she is located, arrange another beautiful artwork.

We see the woman from behind, leaving with a firm step and at the same time taking off her clothes, first the trench coat, then the dress, finally the shoes. A hand caresses a tap. You see water coming out of the tap, but you hardly understand why the shot is very narrow. Finally, in a wide shot, you can see that she is taking a shower, and becomes herself and the bathroom in which she is a work of art. People approach to observe the shower as art sculpture.

CREDITS:

Content: ENRICO LANARI
Model: ALINA
Director/Dop: STEFANO MORCALDO
Executive Producer: TOMMASO PRATESI
Producer: ZOE GIUDICE
Production manager: CHIARA SIBONI
Unit Manager: FRANCESCO MARCHI
Production Assistant: BEATRICE TUFI

Camera Operator: MATTEO PASSIGATO
Focus Puller: FRANCESCO FERRARA
Editor: DAVIDE SANTI
Propman: FRANCESCO SPINA
Head Gaffer;: GIULIO ASPETTATI
Gaffer: RAFFAELE BRANDANI
Grip: MARCO MASTROFRANCESCO
Stylist: SUSANNA FABBRUCCI
Make up Artist: GIULIA CRESCI