Whirlpool promotes pyrolytic ovens with two video products from Bottegacinema


The communication project promoted by Whirlpool company wants to present to consumers the benefits of the integrated pyrolytic cleaning function in the ranges of the ovens. The campaign will be supported by two videos designed by VMLY&R agency and produced by Bottegacinema house production.

In Whirlpool ovens, pyrolysis is a function that is carried out in maximum safety: once the pyrolytic cycle is selected, the door locks automatically, the heat remains isolated in cavity, thanks to the presence of the thermo-hydrailed windows, which contribute to keep low the external temperature of the oven door. The thermal seal is also ensured by a special gasket, resistant to high temperatures. Whirlpool ovens optimize their performances, integrating to the advanced features of 6th sense sensors, a new intelligent cleaning solution effective and ecological, which allows you to achieve optimal cleaning results in a simple way, without fatigue, without use of chemical detergents and saving time and effort.

The project involves the realization of two videos: the first of the duration of 30″ entirely made in computer graphics that will be used on social media; the second lasting less than 1 minute alternates scenes shot in studio and scenes made in 3D. This one will be inserted within Whirlpool website and on YouTube.


Production House: BOTTEGACINEMA
Executive Producer: TOMMASO PRATESI