Bottegacinema tells about Rosewood Castiglion del Bosco
Immersed in the heart of Tuscany, in the natural, artistic and cultural park of the Val d’Orcia and in the production area of the highly prized Brunello di Montalcino, Castiglion del Bosco is one of the largest private estates in Tuscany, with an extension of 1800 hectares. This wonderful estate, full of memories and ennobled by over 800 years of history, was purchased in 2003 by Massimo Ferragamo, who started the restoration work carried out with a view to enhancing the personality of each space, thanks to the collaboration of expert craftsmen and famous artists. In 2008 the works ended and the welcoming of guests began in this historic estate. Castiglion del Bosco offers all the services of a luxury hotel marked by the enhancement of each of its guests.
In the last two years, the crisis linked to the Coronavirus pandemic has hit accommodation facilities and tourism harder than other sectors. To relaunch the structure after this difficult period, Rosewood relied on Bottegacinema for the creation of a promotional video with the aim of bringing the structure to an increase in visibility on the travelers’ public and potential customers. The video is based on the images and beauty of the outdoor spaces, but also on the warmth and welcome of the indoor environments. The intent is to empathize the viewer and stimulate the “desire for a holiday” by enhancing the location and services. Through the images you will be able to enjoy the landscape, the attractions of the structure, the food, the sensory experiences, and in general the emotional side, which plays the main role in a holiday.
The protagonist of the promotional video is a family that gets together in a “good retreat”, where you can spend time in a simple heartfelt way. The mother opens the story, immersed in an inner journey. The children join her, but they are young and the habit of a digital life is hard to eradicate. Finally, the mother can easily bring them into a listening dimension, thanks to the place and the staff, who create a path of basic and pure emotions. One of the children lies down on the grass, in contact with his most genuine and dreamy part, and as in a dream when he opens his eyes, he finds his father who has joined them to enjoy time together too, their only true great wealth.
