Farmaè, on air on Mediaset networks with a new commercial signed Bottegacinema

Farmaè is a S.p.a. Company listed on the AIM Italia market of Borsa Italiana, leader in Italy in the e-retailing of health and wellness products, is on-air from August 29th on Mediaset networks with a new 15″ commercial.
The company has chosen PG&W agency for creativity and Bottegacinema as production company for the implementation of the advertising.

Shootingboard Farmaè

The commercial directed by Federico Cambria, with director of photography Stefano Morcaldo, speaks to new women: modern moms and in step with the times that know the reality of online trade and its advantages (from advantageous prices, to fast home deliveries).
The protagonist is a woman manager at her desk, which extracts some products from a Farmaè box, while the voice out of the daughter tells that she has been to deliver the package to her mother. Whenever the woman takes a product, her daughter’s voice explains the reason of every single purchase. The woman is initially surprised, then she is pleased by the thought that her daughter had for her and finally, sympathetically shocked by the fact that the girl used her credit card to make the purchase. The commercial closes with a close up on the package and its payoff: Farmaè, l’accento è su di te.
With this commercial Farmaè wants to emphasize the wide availability of products that can be purchased on their portal and the offer of a simple and fast service that can be used by users of all ages.

CREDITS:

Production House: BOTTEGACINEMA
Executive Producer: TOMMASO PRATESI
Director: FEDERICO CAMBRIA
Producer: ZOE GIUDICE
Director of photography: STEFANO MORCALDO
Set design: ANTONIETTA MEGNA
Styling: SUSANNA FABBRUCCI
Post Production: BOTTEGACINEMA